Marketing Leader transforming brands through powerful social media strategies and engaging content activations.

I’m a creative, strategic and analytical marketing leader with a proven track record in transforming brands, engaging audiences, inspiring teams and driving positive outcomes. For over a decade, I’ve worked across client-side, agency-side and publisher-side businesses, across ~30 brands, managing small and large teams with global coordination. My work has been recognized as a 2017 Digiday award winner for Best Use of Live Streaming and a finalist in Digiday’s 2019 Social Media Team of the Year Award. 

Director of Social Media
M&T Bank12/20-Present

First social media lead at the bank, building process and executing on: content, listening & response, analytics & insights, exec comms, employee advocacy. Content production is 74% up and engagement is 130% up from last year.

Co-Founder and EVP, Social Media Strategy and Content
The Likelab11/19-12/20

Co-founded and trademarked LikeLab with Cameron Scott, Chief Marketing Officer, DocuSign (former Chief Brand Officer, GoDaddy.) Branding, social media strategies, website design for clients in medicine, security, writing and media.

Global VP, Brand Social

Built GoDaddy’s global social program from the ground-up, in 13 markets. Designed global measurement, built strategy and processes, onboarded partners and tools, launched the influencer-desk and first video series. Managed 12 people. Digiday Finalist for 2019 Social Media Team of the Year.

Sr. Director, Distributive Platforms
Group Nine Media7/16-11/17

Opened a new revenue stream by developing, pricing, and launching 16 new social products across Group Nine’s Facebook, Instagram, YouTube and Snapchat spaces. Built and led the first Influencer program and Talent Desk, owning overall strategy, pricing, negotiation and the sourcing of talent. Digiday Content Marketing Award winner for Best Use of Real-Time Streaming Video, in our Friendsgiving campaign with Royal Caribbean.

Head of Social

Led the social media strategy, content, reporting, and Advocacy Engine for LG USA Home Appliances and Electronics. Promoted to Head of the Social Department, where I led a team of 7 people, managed all social business and pitched new business.

Director, Social

Led the social media strategy and implementation for Land Rover USA. Defined a brand voice and earned client approval to start responding to fans for the first time ever in social, resulting in higher engagement overall, more brand loyalists, and vehicle sales. Recognized as one of the 51 best blogs on Tumblr in The Tumblr Theme Index and was invited to speak at Tumblr Tuesday.

Consultant: Brand Positioning and Social Media
Thunder 119/12-5/13

Helped to re-energize organizations with clients such as the largest appliance manufacturer in the world, a U.S. State Senator, and the world’s leading online marketplace for rare furniture and antiques.

Social Media, Content, PR

Led the social media strategy for Microsoft Store. Wrote UI and Help content in Windows 8, and wrote content for the Windows Live blog to tell the brand’s story to 80,000+ monthly readers. Led major components of the internal communications strategy for a Microsoft organization with 5,000+ employees in 46 markets.

AP Senior English, Honors Composition, American Literature Teacher
Bellevue School District2/02-10/05

Presented five original daily lesson plans while simultaneously assessing students’ grasp of subject matter against the day’s set of learning objectives. Taught AP English, American Literature and 9th Honors. Key Club Advisor.

B.A. English
University of Washington2001
Master's degree in Teaching
University of Washington2003