M&T Bank and Sprinklr Customer Success Story

Social media is a team sport, and I’m honored to play alongside the BEST teammates at M&T Bank, Wilmington Trust, and Sprinklr. In this Customer Spotlight, see how we’re building a social media program that helps deliver a meaningful customer experience.

Shannon Truax’s journey from high school English teacher to social media SVP at M&T Bank

I’m grateful to my partners at Sprinklr for featuring my personal and professional journey on their corporate blog! It was a humbling experience to reflect on my path, acknowledge my courage, and celebrate where I am today at M&T Bank – a true highlight of my career.

For my interview on the WIIM Radio podcast (Women in Influencer Marketing), I practiced social distancing and remotely sat down with the founder Jessy Grossman to chat about women in business and share some of the lessons I’ve learned over my 15 years in the industry.

Shannon Truax, global vice president of brand social at GoDaddy, talks about the company’s growing digital strategy that’s helping it connect with entrepreneurs of all backgrounds.

The Rise of Micro-Influencers

Winner: Best Use Live Streaming

How Brands Succeed in the World of New Media

The Ultimate Emoji Guide for Marketers

Thirsty brands are #adulting now

How brands are using Facebook Reactions to inform campaigns

Longer Instagram videos mean more opportunity–and more work–for agencies

Facebook lets users (and brands) express sadness and love in revamped ‘like’ button