I’m Shannon Truax, a Global Marketing leader transforming brands through powerful social media strategies, engaging content, and effective team management.

My approach to building effective social media programs includes:

Being people-focused

Thinking like an entrepreneur

Working with integrity and authenticity

Empowerment and empathy sit at the forefront of my management style, and I always work with integrity to deliver authentic programs that resonate, entertain, and most importantly, engage–because it’s the two-way conversation that builds a mutual, lasting relationship.


Specialized Skills

Audience Development
Brand Positioning and Transformation
Building a Team From the Ground-Up
Business Development
Content Creation
Content Distribution
Content Marketing
Events: Offline and Online
Global Content Programming
Global Leadership
Global Measurement
Influencer Marketing
Influencer Discovery and Contracting
Listening and Response
Managing Teams Up to 12 People
Paid Social
Public Speaking
Social Media Marketing
Thought Leadership
Video Hosting and On-Camera work
Video Ideation, Production and Distribution
Writing and Editing