These reviews can be found on my LinkedIn page: https://www.linkedin.com/in/shannontruax/
Shannon led the radical transformation of GoDaddy’s social from what Meta described (to my face) as a “dumpster fire” to an award-winning program that was tuned like an Italian sports car. Programmatic content, influencer, listening and response, measurement, the works. She’s talented both in front and behind the camera and works harder than any other social leader I know (present company excluded, of course).
Cameron Scott, Fanatics Brand Marketing & CEO Advisor
I had the pleasure of working with Shannon Truax for four years during my tenure as Head of Corporate Communications at M&T, where she served as our Head of Social Media. Shannon’s expertise in social media strategy and execution was nothing short of exceptional. Her innovative, strategic approach not only drove high-performance results but also set a new standard within our industry. Shannon’s high energy, creativity, and collaborative spirit enabled our social media program to consistently outperform our peers, showcasing her ability to lead and elevate any program. Now as Head of Corporate Communications at HSBC in the US and the Americas, I wholeheartedly recommend Shannon for her unparalleled professionalism and impactful contributions to social media and beyond.
I had the privilege of working closely with Shannon during her tenure as SVP of Social Media at M&T Bank, and I can confidently say that she is one of the most visionary and effective leaders in the field. Shannon’s ability to blend strategic thinking with creative execution has had a profound impact driving engagement and fostering a strong online community.
Shannon possesses a rare combination of deep industry knowledge and an innate understanding of social media trends, which she leverages to keep the bank’s social strategies both innovative and impactful. Her leadership style is both inspiring and empowering—she encourages her team to push boundaries while providing the support needed to achieve outstanding results.
Beyond her technical expertise, Shannon is a natural collaborator and communicator. She has a remarkable ability to build relationships across departments, ensuring that social media efforts are aligned with broader business goals. Her insights and strategic guidance have been invaluable, not only in enhancing M&T Bank’s brand but also in driving measurable business outcomes.
Shannon is a true leader in the social media space, and any organization would be fortunate to have her at the helm of their social strategy. I highly recommend her to anyone looking for a dynamic, innovative, and results-driven leader.
I’ve had the pleasure of working with Shannon and am always impressed with her. She’s an excellent communicator, inspiring industry thought leader, and true partner. She consistently brings fresh perspectives to challenges, driving meaningful change – no matter how big or small. Shannon is collaborative, supportive, caring, and always goes the extra mile. I highly recommend her and look forward to future collaborations.
Dan Nellhaus
Account Executive, Sprinklr
When you have the privilege of knowing and receiving Shannon’s energy you are left rejuvenated. While I have gotten to know Shannon over the last 5+ years one thing is for certain. She is dependable. She works hard and intentional at being her best and in the moment while engaging with you. Shannon has elevated the social media space for our industry at a degree we didn’t even know we needed. She leans forward to attract top performers to share the message of our brand. Above all else, Shannon shares what she knows. Asking the difficult questions; seeking explanations; creating safe and supportive spaces to brainstorm and create. Shannon is a leader. Allows others to lead with empathy and care.
Shannon advocates for always doing the right thing. I’m grateful our paths have crossed and Shannon trusts me, as we together build a better space for those behind us. If your desire is the following skills: kind; thought provoking; stable; dependable; smart; problem solver; creator. Look no further-Shannon will continue to show up.
Shannon is a true thought leader within her industry. She has a thirst for knowledge and a passion for driving her business forward.
Hillary Aughtry
Talent Acquisition, M&T Bank
Partnering with her at Sprinklr has been a pleasure and she has proven to be an asset for the company. Shannon was one of 3 main stage customer speakers at our Sales Kick-off, she helped to publish a customer case study, interviewed for a published banking article on her success with out platform, part of the customer advisory board and reference for prospective customers. It is no surprise and well deserved that she was nominated by Sprinklr and awarded CX Leader of the Year for CXToday.
I look forward to working with Shannon for years to come.
Lindsay Mullaney
Account Executive, Sprinklr
Shannon is an absolute powerhouse with social, a driven director and a passionate creative mind. She brings a level of inspiration and intensity to finding solutions to problems in every project, has a constant positive mindset and is an excellent leader. She is amazing on camera or on conference calls. Somehow, she makes it all seem so easy, but as you know, that’s the greatest skill of all.
Nicklaus Deyring
Executive Creative Director at LG
Shannon is the one of the most dynamic, creative and inspirational business leaders that I have ever had the honor to get to know and the privilege to work with. She is the rare leader who is passionate about her mission and she builds her team up in the process. Shannon is a bright light of energy and vision and she is fun to work with! She is an asset to any organization that she is part of.
Steve Hicks
Helping the World’s Best Brands Create Happy Customers, Cultivating Strength and Positive Changes For People
Shannon is exceptional at so many things: spotting opportunities in all places including those that reside “outside the box,” enrolling and inspiring teams to take on even the toughest challenges, making sure that clients and partners always feel like she is mindful of their needs, and working extremely well with executives and colleagues. I have witnessed Shannon’s enviable “start tackling this right away” attitude and her thoroughness and commitment to the best results possible. In a heartbeat, I would work with Shannon again and again. She is truly a polished gem in a field of rough stones.
Michael Salort
CEO, Symbiotic Pictures
Shannon is about the most personable, positive person I’ve met in a long time. For the time that I’ve known Shannon, her experience, reputation and performance has exceeded any expectations set in front of her. While working with Shannon on setting up her last contract assignment, she was easy to work with and helped the process go as smoothly as possible. Microsoft is lucky to have her and I look forward to staying in touch while she’s there.
Dan Ratliff
Vice President – Outsourced Operations