Hello

Hi! I’m Shannon Truax, and I am so happy that you stopped by to learn more about me.

I’m a Global Marketing Leader transforming brands through social media, audience development, engaging content, and effective team management. I work with a customer-focused approach and innovative, entrepreneurial thinking to deliver the strongest outcomes in all of my projects.

Over the last decade, I’ve demonstrated unique diversity in my background by delivering successful marketing programs for ~30 brands on client side (Microsoft and GoDaddy), agency side (Wunderman and iCrossing) and publisher side (Group Nine Media). I was even an AP English teacher.

Storytelling has been at the heart of everything I’ve done, and throughout my experiences, I’ve developed a considered approach to content, distribution, audiences, and management. While effectively mentoring my team, I work with integrity to deliver authentic programs that resonate, entertain, and most importantly, engage–because it’s the two-way conversation that builds a mutual lasting relationship.

Brands

Diverse Experience Across Client, Agency, and Publisher-Side

Specialized Skills

Advertising
Audience Development
Brand Positioning and Transformation
Building a Team From the Ground-Up
Business Development
Content Creation
Content Distribution
Content Marketing
Events: Offline and Online
Global Content Programming
Global Leadership
Global Measurement
Influencer Marketing
Influencer Discovery and Contracting
Leadership
Listening and Response
Managing Teams Up to 12 People
Measurement
Paid Amplification
Public Speaking
SEO
Social Media Marketing
Strategy
Thought Leadership
Video Hosting and On-Camera work
Video Ideation, Production and Distribution
Writing and Editing

My School of Hustle Interview